The Cricket World Cup of 2023 has etched its name into the annals of sports history as an unprecedented spectacle. This monumental event not only thrilled the nation of India but also brought about a significant shift in the world of online streaming. On October 22, 2023, Disney+ Hotstar, a well-known online streaming platform, reported an astounding peak concurrency of 43 million viewers during the electrifying ICC Men’s Cricket World Cup 2023 match between India and New Zealand.

This extraordinary achievement stands as the highest peak concurrency number ever recorded, not only in this tournament but across all formats of cricket. It not only exceeded expectations but also shattered Disney+ Hotstar’s recent concurrency record of 35 million viewers, which was set during the high-voltage India vs. Pakistan match earlier in the tournament. The importance of this achievement cannot be overstated, as it showcases the fervor and dedication of cricket fans, particularly when it comes to India’s matches.

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Moreover, this achievement isn’t limited to the digital realm. The on-ground cricket battle between India and New Zealand also witnessed a surge in viewership, surpassing the earlier concurrency of 25 million viewers recorded during their clash at the ICC Men’s Cricket World Cup 2019 semi-finals. These milestones aren’t just records; they are evidence of the passion and enthusiasm that cricket ignites in the hearts of millions of fans.

Jay Shah, the Secretary of the Board of Control for Cricket in India (BCCI), took to Twitter to express his pride and delight in this historic moment. His tweet encapsulates the magnitude of the achievement, saying, “History made! #INDvNZ match smashed all records with an incredible 43 million concurrent users on @DisneyPlusHS, the most for any cricket match, eclipsing the previous record set during #INDvPAK. The nation is right behind #TeamIndia as it continues its impressive run in the World Cup.”

The surge in viewership during the India vs. New Zealand match isn’t just a number; it demonstrates the unwavering love and support that India’s cricket team receives. The Cricket World Cup is much more than a sporting event; it’s a unifying force that brings together people from diverse backgrounds under the tricolor flag.

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As we bask in the glory of this historic moment, it’s worth acknowledging that cricket is more than just a sport in India; it’s an integral part of the country’s culture. It’s the passion that binds a billion hearts, and it’s the camaraderie that unites people across geographical, linguistic, and cultural boundaries. Cricket transcends being just a game; it’s an emotion that pulses through the veins of every Indian.